[MaxLite] FW: pars

[Greg Murphy]

Dear All,

 

We will make a new set of model numbers to reflect the new PAR units going
forward. These will have similar specs to the current units with the added
feature of dimming. These will replace the non dimming versions. We will
make a cut sheet to reflect the changes soon. We will send you the new focus
sheet as soon as it is completed. We will post the new focus sheet to the
web shortly. He old focus sheet will be removed as we sell out the old
materials.

 

TX Greg

 

From: Yon Sung [mailto:ysung at maxlite.com] 
Sent: Monday, August 23, 2010 11:52 AM
To: 'Yon Sung'; 'Greg Murphy'; 'James Steedly'
Cc: 'Steve Chen'
Subject: RE: pars

 

Greg/James,

 

I don't think I got any response from you and therefore I assume you agree
with my thoughts.  Therefore I came up with the following new pricing and
feature to announce (I will leave it up to you Greg when to announce to the
public) but please make the new model # so that Steve can place an order
today or tomorrow.  At least announce it internally what we are doing with
PAR's in terms of new pricing and new item # and our plan when to retire the
old model:

                                    Dist Net            C          B
A          HOT

PAR20 dimmable           $50.00              $45.00  $40.00  $35.00  $27.50

PAR30 dimmable           $70.00              $63.00  $56.00  $49.00  $37.00

PAR38 dimmable           $80.00              $72.00  $64.00  $56.00  $42.00

 

As soon as new mode # created and spec sheet ready please let Steve know so
that he can place a new order using new item #'s.

 

Thanks,

 

Yon

  _____  

From: Yon Sung [mailto:ysung at maxlite.com] 
Sent: Wednesday, August 11, 2010 12:41 PM
To: 'Greg Murphy'; 'James Steedly'
Cc: ysung at maxlite.com; Steve Chen
Subject: RE: pars 

 

With new cost I have done some analysis and came up with the following:

 

                        New FOB          Landed  Competition       Suggested
HOT price     Profit Margin   

PAR20  5W       $17.91              $18.97  $28.00 (Sylvania)
$27.50              31%

PAR30  10W     $21.85              $23.00  $37.50 (Toshiba)
$37.00              37.8%

PAR38  12W     $27.90              $29.37  $43.00 (Toshiba)
$42.00              30%

 

I think this will work price wise.  What makes the price so much different
now than before?  I assume these are all dimmable as well and will look the
same as before.  Unless there are major performance difference I suggest we
simply replace the old model with new model with much lower price tag.  Let
me know what you think.

 

Yon    

 

  _____  

From: Greg Murphy [mailto:gmurphy at maxlite.com] 
Sent: Wednesday, August 11, 2010 12:07 PM
To: 'James Steedly'
Cc: 'Yon Sung'
Subject: FW: pars 

 

Very Good News!

 

When do you expect the samples? 

Greg

 

From: James Steedly [mailto:jsteedly at maxlite.com] 
Sent: Tuesday, August 10, 2010 11:48 AM
To: 'Greg Murphy'
Subject: FW: pars 

 

Hello  Greg , 

 

Jeff has responded with low cost version of Pars , these sound promising
and they still contain a premium LED . 

I have requested samples , spec sheets , UL , pictures . 

After I  verify these pars I will inform you so we can discuss . 

 

James 

 

 

From: James Steedly [mailto:jsteedly at maxlite.com] 
Sent: Tuesday, August 10, 2010 10:56 AM
To: 'Yon Sung'
Cc: 'Todd Kim'
Subject: FW: pars 

 

Hello Yon ,

 

Jeff has responded with low cost version of Pars , these sound promising
and they still contain a premium LED . 

I have requested samples , spec sheets , UL , pictures . 

After I  verify these pars I will inform you so we can discuss . 

 

James 

 

From: JeffLiu at generpower.com [mailto:JeffLiu at generpower.com] 
Sent: Tuesday, August 10, 2010 4:50 AM
To: James Steedly
Cc: ming at maxlite.com; angelyu at generpower.com
Subject: pars 

 

Dear James,

 

For cheaper pars version,

 

MX6 solution, price in the attachment.

 

 

Thanks,

 


Jeff  

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