[MaxLite] T8 700 Series Price Reduction

Tue Dec 6 08:08:33 CST 2011

For MM this week.

Sharon Katz
Marketing Manager
MaxLite
973-244-7300 ext 135

From: maxlite-bounces at lists.maxlite.com
[mailto:maxlite-bounces at lists.maxlite.com] On Behalf Of Greg Murphy
Sent: Monday, December 05, 2011 10:11 AM
To: 'Yon Sung'; 'Bill'; 'Kim Kiesgen'; 'David Wyatt David';
kwhitlock at maxlite.com; berdmann at maxlite.com; 'Nadia Patane';
byoung at maxlite.com; dshiller at maxlite.com; 'Tom Purcell'; 'Heather Vail';
maxlite at lists.maxlite.com
Cc: 'Patrick Treadway'
Subject: [MaxLite] T8 700 Series Price Reduction

Dear Sales et al,

The A,B,C & D prices for T8 F17, F25 and F32 for 7xx series lamps have been
reduced to pre-phosphor scares. Please bring any substantial 700 series
opportunities (particularly F17 &F25) that require further price
consideration as we do not have a Hot price set.

SM100 has been updated and a spreadsheet is attached for your convenience.
Sharon has put out instruction for the inclusion of this in the next price
book update and at least a few MM announcements so the reps get the message.

Please let me know if you have any questions,

Greg 

From: Yon Sung [mailto:ysung at maxlite.com] 
Sent: Sunday, December 04, 2011 6:55 AM
To: 'Greg Murphy'
Cc: trhee at maxlite.com; 'Patrick Treadway'; 'Steve Chen'; 'Todd Kim'; 'Xiang
Liao'; 'Ken Charton'
Subject: RE: ***SPAM*** Re: f32t8/750- all at old fob 3 month sales -almost
nothing Please promote Todd

Greg,

I believe the reason why we stopped selling T8 700 series is after we up
adjusted the price due to phosphor crisis.  Therefore all we have to is to
lower down the price back to where it was before and I am certain we will
move them without special promo.  Please adjust price of all 700 series of
T8 lamps back to where it was and we will phase them out.  The most
important step after adjusting the price is to announce this price
adjustment to our sales force internally and externally not just once but
until they get it.  We need to explain why we are adjusting the price and
why we are phasing these lamps out to our sales reps and CSR's, inside
sales.

Please make that happen.

Thanks,

Yon    

From: Greg Murphy [mailto:gmurphy at maxlite.com] 
Sent: Friday, November 25, 2011 7:12 PM
To: 'Yon Sung'
Cc: trhee at maxlite.com; 'Patrick Treadway'; 'Steve Chen'; 'Todd Kim'; 'Xiang
Liao'; 'Ken Charton'
Subject: FW: ***SPAM*** Re: f32t8/750- all at old fob 3 month sales -almost
nothing Please promote Todd

Yon,

The summary of the C&I feedback is to deep discount and blow out. Some
suggested a xmas special. No OEM opportunities but Bea/Export is very
interested. We may be able to move them all via export. I see no reason to
deep discount at this point unless there is another urgent need to get them
out of stock. My biggest concerns are F17 and F25.

FYI, we can always sell them after July into export.

Greg

From: Greg Murphy [mailto:gmurphy at maxlite.com] 
Sent: Tuesday, November 22, 2011 10:57 PM
To: 'Kim Kiesgen'; 'Bill Masi'; 'David Wyatt'; 'Paul Bergkessel'
Cc: '"'\"'Pat Treadway'\" '" '; 'dshiller at maxlite.com'; 'Thomas Rhee'
Subject: FW: ***SPAM*** Re: f32t8/750- all at old fob 3 month sales -almost
nothing Please promote Todd

Hi Guys,

I think you know that the 700 series T8 lamps are out come July 2012. Our
inventory is as follows;

CRI/Kelvin
Inventory 11/22/11

F17

730
575

735
1304

741
5303

750
1281

F25

730
2854

735
1522

741
1521

F32

730
5746

735
3108

741
3182

750
5684

At current rates of sales we will have inventory long after July
particularly on the F17 and F25 lamps. What can we do to sell them out over
the next 8 months? We can drop the price but your feedback is required.

Please share your thoughts,

Greg

David, any OEM opportunities?

From: Yon Sung [mailto:ysung at maxlite.com] 
Sent: Tuesday, November 22, 2011 9:56 AM
To: gmurphy at maxlite.com; 'Todd'; ptreadway at maxlite.com; 'Ken Charton'
Cc: 'Steve'; 'Xiang Liao'; 'Thomas'
Subject: RE: ***SPAM*** Re: f32t8/750- all at old fob 3 month sales -almost
nothing Please promote Todd

O.K., the same as any other bulbs before.  This means we can still sell but
cannot make them anymore.  Unlike other products that are being banned I
don't see any hoarding  of this product as the cost is pretty close between
700 and 800 lamps.  Please work with three inside sales to come up with a
plan to unload all of our inventory with lower price if needed.

Yon

From: Greg Murphy [mailto:gmurphy at maxlite.com] 
Sent: Tuesday, November 22, 2011 7:29 AM
To: Yon W. Sung; Todd; ptreadway at maxlite.com; 'Ken Charton'
Cc: Steve; 'Xiang Liao'; 'Thomas'
Subject: ***SPAM*** Re: f32t8/750- all at old fob 3 month sales -almost
nothing Please promote Todd

The law says that we cannot "manufacture after 7/12".
I will check with tom yang by I think you can continue to sell them after
July. 
Sent via BlackBerry by AT&T
  _____  

From: "Yon Sung" <ysung at maxlite.com> 
Date: Tue, 22 Nov 2011 07:15:04 -0500
To: 'Greg Murphy'<gmurphy at maxlite.com>; 'Todd Kim'<tkim at maxlite.com>;
<ptreadway at maxlite.com>; 'Ken Charton'<kcharton at maxlite.com>
Cc: 'Steve Chen'<schen at maxlite.com>; 'Xiang Liao'<xliao at maxlite.com>;
'Thomas'<trhee at maxlite.com>
Subject: RE: f32t8/750- all at old fob 3 month sales -almost nothing Please
promote Todd

Does it mean we cannot sell them after July 2012 or can we still sell them
but not make them anymore?

Yon 

From: Greg Murphy [mailto:gmurphy at maxlite.com] 
Sent: Tuesday, November 22, 2011 12:37 AM
To: 'Yon Sung'; 'Todd Kim'; ptreadway at maxlite.com; 'Ken Charton'
Cc: 'Steve Chen'; 'Xiang Liao'; 'Thomas'
Subject: RE: f32t8/750- all at old fob 3 month sales -almost nothing Please
promote Todd

Yon,

The new laws take place in July 2012. I have a reminder set to form a plan
in Feb. 

Greg

From: Yon Sung [mailto:ysung at maxlite.com] 
Sent: Monday, November 21, 2011 3:12 PM
To: 'Todd Kim'; ptreadway at maxlite.com; 'Ken Charton'; Greg Murphy
Cc: 'Steve Chen'; 'Xiang Liao'; 'Thomas'
Subject: RE: f32t8/750- all at old fob 3 month sales -almost nothing Please
promote Todd

Greg,

When is T8 lamps with 75 CRI becoming obsolete?  Is it 1/1/12?  If so we
will have to do something quick to sell all of our 700 series.  Let us know.

Yon   

From: Todd Kim [mailto:tkim at maxlite.com] 
Sent: Sunday, November 13, 2011 1:46 PM
To: ptreadway at maxlite.com; Ken Charton
Cc: 'Steve Chen'; Xiang Liao; Thomas; Yon
Subject: f32t8/750- all at old fob 3 month sales -almost nothing Please
promote Todd

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