[MaxLite] Linear price change

Mon Sep 12 10:48:38 CDT 2011

Dear Sales,

Please see attached ballast price update that includes all the affected
items, price changes in red.  The changes have been made in RW and should be
reflected in SM100 today.

Dear Marketing, please note the price changes.

Thank you,

Greg

From: Pat Treadway [mailto:ptreadway at maxlite.com] 
Sent: Sunday, September 11, 2011 4:09 PM
To: 'Yon Sung'; gmurphy at maxlite.com
Cc: 'Thomas Rhee'
Subject: RE: Phosphor price

Yon,

FYI, Attached is a copy of the price changes (in RED) made in RW based on
your comments below.

Greg,

Please prepare a Product Announcement for this price change to linear lamps
to go out Monday morning, and advise marketing for a price list update.
Thanks.

Regards,

Pat Treadway

Product Marketing Manager

MaxLite 

11810 Jersey Blvd., Rancho Cucamonga, CA 91730

Cell 973-873-0633 / Office 909-944-5522

Email ptreadway at maxlite.com / www.maxlite.com <http://www.maxlite.com/> 

From: Yon Sung [mailto:ysung at maxlite.com] 
Sent: Thursday, September 08, 2011 8:31 AM
To: 'Pat Treadway'; 'Thomas Rhee'
Subject: RE: Phosphor price

Pat,

In light of what we know and the phosphor contract we have made with Super
Lighting I want to lower our T8/T5 pricing so that we can increase our sales
volume.  We know the market feedback on our linear pricing was too high.  I
also want to lower HOT price for the most popular CFL item (SKS13EA) to
$1.35 to increase sales.  Here is my suggested new pricing structure for the
linear lamps.  Upon review please announce it to sales and make necessary
adjustment.

                                                             D             C
B             A             HOT

F32T8/841 or F32T8/841XL        $3.55     $3.30     $2.85     $2.65
$2.30

F32T8/28WS/841                           $4.00     $3.40     $2.95     $2.75
$2.40

F32T8/25WS/841                           $4.20     $3.50     $3.20     $2.85
$2.50

F54T5HO/841
$2.60 (new addition)

SKS13EAWW
$1.35 (change from $1.50)

I put only 4100K as an example but the new pricing should apply equally to
all colors.  Also F54T5HO and SKS13EA on all colors will have the same HOT
price. 

Thanks,

Yon

From: Pat Treadway [mailto:ptreadway at maxlite.com] 
Sent: Wednesday, September 07, 2011 11:58 AM
To: 'Thomas Rhee'; 'Yon Sung'
Subject: FW: Phosphor price

Thomas, Yon,

FYI, see Rogers comment below regarding phosphor prices.  A pull back is
good, unsure how long it will last.  The PRC government is sensitive to
speculative profiteering, my guess.

Regards,

Pat Treadway

Product Marketing Manager

MaxLite 

11810 Jersey Blvd., Rancho Cucamonga, CA 91730

Cell 973-873-0633 / Office 909-944-5522

Email  <mailto:ptreadway at maxlite.com> ptreadway at maxlite.com /
<http://www.maxlite.com/> www.maxlite.com

From: Roger [mailto:rshen at maxlite.com] 
Sent: Wednesday, September 07, 2011 8:03 AM
To: Todd Kim; zhaczyk at maxlite.com; 'Patrick Treadway'; schen; 'Horward'
Subject: Phosphor price

Dear all,

Now I just finished the dinner with Kellent and other expert for  Chinese
Moon Festival.

I get an information about phosphor. Its price fall down suddenly. Because
of Chinese Goverment run special mothed to control its price.

I have to tell you the price of phosphor is 1500 RMB/kg now.

I request the expert & boss to tell me its price frequently. ^_^

Yours sincerely,

Roger Shen

Maxlite Shanghai office

Tel: 021-67286918  MB15800510658

2011-09-07 

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